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Recent appointment keeps the focus on Results
Fuel is excited announce the appointment of Hamish Rathgen as the new COO for its Melbourne and Sydney operations. Tim Kidman, Founder and CEO of The Fuel Agency, said “Hamish is a seasoned campaigner and a results focused leader. He adds a huge level of depth and competence to the Fuel business across DM, data and digital. His drive, energy and commitment to accountable, result focused campaigning makes him the perfect fit for Fuel.”
Fuel taps into Stiebel Eltron
Following a competitive pitch, leading German brand Stiebel Eltron has appointed The Fuel Agency. Stiebel Eltron is a leading manufacturer of domestic and system technology with a strong brand presence in Australia. With a strong focus on innovative and sustainable products, which incorporate the latest advancements in hot water and water filtering technology. We’re looking forward to diving in with some unconventional thinking!
Fuel connects Australia into Global Telecommunications
Fuel has extended its global relationships into Europe, with its recent appointment as campaign lead for BlueTone. As a global telephony provider, BlueTone required a committed agency with project management skills to release internationally-built creative into our fast-growing local market.Fuel will lead a network of providers in Europe to produce assets across TV, Press and Digital, with the intent of delivering globally creative campaigns locally.
Fuel roars into brand activation with Lion
Fuel are delighted to announce the winning of the James Boag’s F1 Grand Prix campaign. After a competitive pitch, Fuel was awarded the work against on the back of our creative strength and channel activation experience. Get ready to lap up some refreshing brand activation work across key venues in Victoria!
Fuel scores Melbourne Renegades
Based on our success and performance with Cricket Victoria, Fuel has been awarded the agency account for the Melbourne Renegades. As one of Australia’s new Big Bash League teams, Renegades will be working closely with Fuel to create engagement and boost membership for a summer of cricket unlike any other.
Confirming our Focus on People and Performance
Following a competitive pitch process with some of Australia’s biggest agencies, the Australian Human Resources Institute has awarded Fuel its account. Fuel are delighted to be working with AHRI in helping them rebrand and launch the 2012 Global Congress to be held in Australia. together with many other exciting upcoming projects.
Diversified reappoints Fuel
For the third year in a row, Fuel has been reappointed as a lead agency for Diversified Exhibitions Australia. Diversified are one of the largest event and exhibition provider in the country, with Fuel overseeing several of their key assets with a strong focus on strategically driven campaigns aligned with strong metrics. Keep an eye out for another great year of event communications.
We need a bigger award shelf...
Fuel, together with our client Diversified Exhibitions, is again finalist in the EEAA’s ‘Most Innovative Marketing Campaign Award’, having won the title for the last two years for our work on the Franchising and Business Opportunities Expo. Winners for 2011 will be announced early December.
Fuel breaks new ground with VicUrban
Victoria’s urban renewal authority, VicUrban (now Places Victoria), has awarded Fuel the communications work for another of their land developments in Melbourne’s South East ‘Aspect’. This is on top of Fuel’s successful delivery of Aurora their largest house and land development located in Epping.