ADP Payline

Making every other solution look old.

Learn More

Payroll solution launch campaign

ADP are one of the world’s largest payroll solution companies, and their new Payline software was a revolution in the industry.

Fuel’s brief was to cut through jargon and confusion, show just how behind the times the competition were and clearly place ADP Payline as the smartest, industry leading solution.

Our brand campaign included digital, press and a highly targeted and effective DM solution.

The result? Sales enquiries increased 24% during the campaign, and it was then rolled out across several overseas markets.


  • Digital
  • Strategy


Feedback from our clients

"an outstanding creative solution for our campaign"

It has been a very satisfying process working with The Fuel Agency. They have been professional, efficient and have provided us with an outstanding creative solution for our campaign. We are delighted with the quality of everything they have produced and the helpfulness and professionalism to help us meet tight deadlines. We would highly recommend The Fuel Agency, due to their creative, strategic marketing, production and digital skills in all areas of the creative industry.

Catherine Devlin - Senior Communications Adviser | Strategic Campaigns Branch, Department of Education and Early Childhood Development