The 'For those who love the land' campaign captures just some of spirit of the Australian farming community. It celebrates all that is great, whilst at the same time recognising the honest truth; some days it’s tough too.
Yet, despite the droughts and the endless pressures, farmers love their land and all it provides. It’s their life, and the family’s future.
They’ll do everything they can to protect that future, and Bayer is here to support them in every way with their new biologics range.
Bayer Biologics. For those who love the land.
- TVC, press, digital
Feedback from our clients
The launch of a great new adventure
Fuel delivered a comprehensive re-brand strategy, positioning and perfectly executed the initial brief.