Consumer Affairs Victoria

Helping tenants and landlords rent right.

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RentRight app launch campaign

Each year, CAV receives over 85,000 calls and 1 million web page views from renters, agents and landlords wanting to know their rights and responsibilities. They realised there had to be a smarter way, and so they developed the RentRight app.

Fuel’s challenge was to build a campaign that talked to distinctly different markets; first time, hard-to-reach renters, as well as landlords and real estate agents.

And we did, by combining traditional outdoor, digital and direct elements, together with a street campaign across pubs and music venues, inner city takeaway pizza restaurants and high student traffic areas.

 

DELIVERABLES

  • Branding
  • Social campaign

LINKS

www.consumer.vic.gov.au

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"an incredibly intelligent agency"

Working with Fuel really kept me on my toes. They are an incredibly intelligent agency and will provide what an agency should - innovation and solutions. They push clients to really think about what it is that they are trying to achieve and won’t let a client get away with a sloppy idea or an ill thought out brief. If you want excellence then you should choose Fuel.

Ruth Heenan - General Manager Marketing and Communications, Australian Physiotherapy Association