Consumer Affairs Victoria

Helping tenants and landlords rent right.

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RentRight app launch campaign

Each year, CAV receives over 85,000 calls and 1 million web page views from renters, agents and landlords wanting to know their rights and responsibilities. They realised there had to be a smarter way, and so they developed the RentRight app.

Fuel’s challenge was to build a campaign that talked to distinctly different markets; first time, hard-to-reach renters, as well as landlords and real estate agents.

And we did, by combining traditional outdoor, digital and direct elements, together with a street campaign across pubs and music venues, inner city takeaway pizza restaurants and high student traffic areas.

 

DELIVERABLES

  • Branding
  • Social campaign

LINKS

www.consumer.vic.gov.au

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Feedback from our clients

"...from attentive account management to technical whizzes to impressive creative minds."

Web development, print and online ads, annual reports, branding and many more exceptional outcomes, the team at Fuel go above and beyond every time.

Leah Kemp - Marketing, Fundraising & Communications Manager, Mayflower Group