Consumer Affairs Victoria

Helping tenants and landlords rent right.

Learn More

RentRight app launch campaign

Each year, CAV receives over 85,000 calls and 1 million web page views from renters, agents and landlords wanting to know their rights and responsibilities. They realised there had to be a smarter way, and so they developed the RentRight app.

Fuel’s challenge was to build a campaign that talked to distinctly different markets; first time, hard-to-reach renters, as well as landlords and real estate agents.

And we did, by combining traditional outdoor, digital and direct elements, together with a street campaign across pubs and music venues, inner city takeaway pizza restaurants and high student traffic areas.

 

DELIVERABLES

  • Branding
  • Social campaign

LINKS

www.consumer.vic.gov.au

SHARE

Feedback from our clients

"our specialist B2B agency"

Having worked with Fuel on a number of campaigns and product launches we selected Fuel to be our specialist B2B agency. They clearly ‘get’ the business decision maker audience more than most agencies and regularly deliver solutions that address the unique challenges and complexities associated with reaching and really engaging that audience effectively.

Renee Gries - Manager Integrated Marketing & Communications, CPA Australia