KFC Twenty20 Big Bash
Twenty20 attendance figures across the series needed to be lifted consistently and we had to capture the hearts and minds of traditionalists. And we did. Through traditional, viral, ambient and direct elements, the KFC Big Bash became the KFC biggest bash ever, with a record crowd attendance of 73,000 people, representing a 203% increase on the previous year.
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"instrumental in helping us get to market"
As our marketing agency, Fuel has been instrumental in helping us get to market nationally, communicate and operate successfully with over 800 members.