In a category increasingly cluttered with big box competition and cheap imports, consumers were losing sight of the differences between brands and offerings; price and store location was winning over style and substance. So we refocused, drove desire, created envy and incited passion, delivering a very fun, and very effective campaign which research proved lifted the brand's perception, as well as sales.
At the same time, it also lifted the brand in the minds of architects and designers, who began to specify DBA blinds.
Feedback from our clients
"the best launch ever"
Wanted to give you massive thanks for your contribution in producing what various parts of the business are calling ‘the best launch ever’! Your dedication, responsiveness, and adaptability despite quite a number of moving parts are testament to how professional you truly are. Well done and thanks guys.