Speed Queen

Launching America's number one brand in Australia.

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Retail launch campaign

Since 1908, Speed Queen washers and dryers have outperformed and outlasted the competition; earning an unrivalled reputation in America.

In Australia however, the brand is virtually unknown. We had to change that, and we did.

Within a few short months, Speed Queen was stocked by over 300 retailers around Australia, with the main retail campaign launching late October around the country, across print, radio, online and outdoor.

As part of the campaign, we designed and developed the Australian Speed Queen website, which has since been implemented throughout Asia.

DELIVERABLES

  • Radio
  • Point of sale
  • Responsive Website
  • Store Locator
  • SEO / SEM
  • Press
  • Brochures
  • Banner Advertising

LINKS

www.speedqueen.com.au

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Feedback from our clients

"our specialist B2B agency"

Having worked with Fuel on a number of campaigns and product launches we selected Fuel to be our specialist B2B agency. They clearly ‘get’ the business decision maker audience more than most agencies and regularly deliver solutions that address the unique challenges and complexities associated with reaching and really engaging that audience effectively.

Renee Gries - Manager Integrated Marketing & Communications, CPA Australia