Summer Fire Campaign
The Fuel Agency's 'The Facts are Black and White' campaign focuses on the devastating trail a fire leaves behind, and the brutal reality; all that's left is black charred remains and white ash.
Using the cruel, cold facts of fire and stark, almost black and white imagery, the campaign lays out what Victorians need to do this fire season, in simple, clear and actionable language.
Launched in December, and running across Victoria until March 2017, the campaign features six different TVCs, seven radio spots, and extensive digital and localised outdoor and press executions.
Feedback from our clients
"our specialist B2B agency"
Having worked with Fuel on a number of campaigns and product launches we selected Fuel to be our specialist B2B agency. They clearly ‘get’ the business decision maker audience more than most agencies and regularly deliver solutions that address the unique challenges and complexities associated with reaching and really engaging that audience effectively.