Summer Fire Campaign
The Fuel Agency's 'The Facts are Black and White' campaign focuses on the devastating trail a fire leaves behind, and the brutal reality; all that's left is black charred remains and white ash.
Using the cruel, cold facts of fire and stark, almost black and white imagery, the campaign lays out what Victorians need to do this fire season, in simple, clear and actionable language.
Launched in December, and running across Victoria until March 2017, the campaign features six different TVCs, seven radio spots, and extensive digital and localised outdoor and press executions.
Feedback from our clients
"amazing creativity and client service"
As a creative agency you really stand out and have provided us with an outstanding level of customer service, attention to detail, design and creative innovation. You've been fantastic to deal with! Really appreciate your amazing creativity and client service. Such a great pleasure to work with you!