Virtual Reality Bushfire Experience

An immersive VR experience

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The reality of fire

As part of the 2017-18 Summer Fire Campaign, Fuel developed virtual reality (VR) experience that places the user in the midst of a large fire.

Travelling around Victoria as part of the regional Cinema Pop-up events, the immersive experience gives the user the choice to evacuate, take shelter or defend against a rapidly approaching fire, and will be travelling around the state as part of regional Cinema Pop-Up events.

In addition, all Victorians could try the experience via YouTube and Facebook 360.

View the Bushfire Experience Facebook 360 video

View the Bushfire Experience 360 video on YouTube

Feedback from our clients

"an outstanding creative solution for our campaign"

It has been a very satisfying process working with The Fuel Agency. They have been professional, efficient and have provided us with an outstanding creative solution for our campaign. We are delighted with the quality of everything they have produced and the helpfulness and professionalism to help us meet tight deadlines. We would highly recommend The Fuel Agency, due to their creative, strategic marketing, production and digital skills in all areas of the creative industry.

Catherine Devlin - Senior Communications Adviser | Strategic Campaigns Branch, Department of Education and Early Childhood Development