Virtual Reality Bushfire Experience

An immersive VR experience

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The reality of fire

As part of the 2017-18 Summer Fire Campaign, Fuel developed virtual reality (VR) experience that places the user in the midst of a large fire.

Travelling around Victoria as part of the regional Cinema Pop-up events, the immersive experience gives the user the choice to evacuate, take shelter or defend against a rapidly approaching fire, and will be travelling around the state as part of regional Cinema Pop-Up events.

In addition, all Victorians could try the experience via YouTube and Facebook 360.

View the Bushfire Experience Facebook 360 video

View the Bushfire Experience 360 video on YouTube

Feedback from our clients

"our specialist B2B agency"

Having worked with Fuel on a number of campaigns and product launches we selected Fuel to be our specialist B2B agency. They clearly ‘get’ the business decision maker audience more than most agencies and regularly deliver solutions that address the unique challenges and complexities associated with reaching and really engaging that audience effectively.

Renee Gries - Manager Integrated Marketing & Communications, CPA Australia