Ensuring Tibaldi's range of smallgoods stand out and appeal to all in a highly generic, cluttered and competitive market.
Insight
With a smaller marketing budget than their larger competitors, Fuel identified a re-positioning opportunity for Tibaldi's entry level range to become a disruptor within the smallgoods market.
Solution
Using bright colours, minimal aesthetics and a bespoke, lively type design, together with a fun butcher character, Tibaldi's entry level brand now punches above its weight in the busy Costco aisles, with a marked increase in sales.
