Summer Fire Campaign

The Fuel Agency's 'The Facts are Black and White' campaign focuses on the devastating trail a fire leaves behind, and the brutal reality; all that's left is black charred remains and white ash.

My Adventure Travel

My Adventure Store is the one-stop shop for adventure travel. The problem is, they're far more than just a store - they're Australia's leading adventure travel group. Plus, they don't sell tents.

Bayer Biologics

The 'For those who love the land' campaign captures just some of spirit of the Australian farming community. It celebrates all that is great, whilst at the same time recognising the honest truth; some days it’s tough too.

Department of Justice

It takes a special kind of person to be a case manager - if you want to make a difference, if you want to help others, and at the same time, help yourself, then a career with Corrections Victoria is the place to do it.

Vision Super

Because there's a lot to think about, many of us ignore our super. However, we should never forget it's our money. Thankfully, with Vision Super's new Sustainable balanced investment option, there's much less to worry about.

Holmesglen

Focusing on what is most important in a student's life; their future, this campaign is a marriage of today's reality and tomorrow's possibility.

  • Victorians asked to plan and prepare for fires in new summer fire campaign,

    Decision-making is critical in emergencies, which is why Victorians are being asked to plan and prepare now for a hot and dry summer with significant fire risk. The Summer Fire Campaign, via The Fuel Agency, has launched, prompting all Victorians to be better prepared for bush and grassfire.

    Victorians asked to plan and prepare for fires

  • Vision Super pushes sustainable investment and low fees in new campaign

    Managing money for your retirement via low-carbon investments and low client fees supported with a ‘relax & retire happy’ message drives Vision Super’s newest campaign. ‘There’s a lot to love’, created by Melbourne’s The Fuel Agency, features a pop-up book paper family enjoying outdoor pursuits such as kite flying and barbecuing while the voiceover sells Vision Super’s sustainable investment options, low fees and ease of use.

    Vision Super pushes sustainable investment and low fees in new campaign

  • Mercedes-Benz appoints The Fuel Agency

    Following a competitive pitch, Mercedes-Benz Trucks and Bus has appointed The Fuel Agency to launch the next generation of Mercedes-Benz trucks in 2016 and beyond. As the lead agency, Fuel will be working across the Trucks and Bus division during an exciting time for the brand.

    Mercedes-Benz appoints The Fuel Agency

  • A glimpse into the future

    At the recent Magnet Global Independent Agency Conference in New York, Fuel heard from some of the biggest brands in the world, including Google and Deloitte. Not surprisingly, many had a conflicting point of view, and that reflects a common question; who should you listen to?

    Thoughts from Google, Deloitte and more

  • Building a mobile brand

    Google shared their thoughts on 'Micro Moments' - as they said, content may be king in many people's eyes, but with so much content and conflicting points of view, how do you get the right message to your customers?

    The stats are clear...

Feedback from our clients

The launch of a great new adventure

Fuel delivered a comprehensive re-brand strategy, positioning and perfectly executed the initial brief.

Paddy Scott, Marketing Manager, Flight Centre, My Adventure Travel